One of the basic rules of communication is to determine your audience before you prepare the message. As I watch this idiotic, disorganized campaign that McCain is running, I'm wondering who they're talking to. What audience have they identified that might possibly be swayed by the stuff he's saying and doing? Then, I realized the answer has been in front of me for a long time. Here they are. The segment of the population that might very well determine the future of our country and the world.
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